Kim Kardashian’s lingerie and loungewear brand, SKIMS, has made a bold statement with its first flagship store on New York’s iconic Fifth Avenue. The space, designed by renowned architect Rafael de Cárdenas, seamlessly blends the brand’s minimalist aesthetic with the grandeur of the historic building it occupies.
De Cárdenas has masterfully transformed the interior into a serene and luxurious shopping experience. The signature nude palette, a hallmark of the SKIMS brand, is applied to soft, curved surfaces, rounded arches, and flooring throughout the store. This creates a calming and cohesive atmosphere that invites customers to explore the collections.
The ground floor is dominated by a towering mannequin, showcasing the brand’s signature ultra-stretchy underwear, loungewear, and shapewear. The products are displayed on sleek Corian podiums, while smaller mannequins, each representing a different skin tone, are nestled in tonal niches.
The walls are adorned with soft ultrasuede, and mirrored panels strategically placed throughout the store create an illusion of infinite space and reflect the minimalist beauty of the design.
Since its launch in 2019, SKIMS has quickly gained popularity for its inclusive sizing and innovative fabrics. The brand has previously experimented with pop-up retail spaces in cities like Paris and London, but the New York flagship marks a significant milestone in its retail journey.
The SKIMS NYC Flagship Storetranscends the typical retail environment; it stands as a shining example of the brand’s dedication to providing a smooth and lavish shopping experience. With its minimalist design infused with elements of luxury, the store invites customers into a world where simplicity meets sophistication.
De Cárdenas has masterfully crafted a space that captures the very spirit of SKIMS. Every detail has been thoughtfully considered, creating an atmosphere that not only showcases the brand’s offerings but also enhances the overall experience for shoppers.