X+Living has boldly reimagined the retail landscape by converting a three-story venue on Shanghai‘s lively Nanjing East Road into the enchanting MINISO LAND. This immersive shopping paradise beckons guests to leave the mundane behind and embark on a whimsical adventure. Stepping onto the first floor is akin to plunging into a vibrant carnival, where a kaleidoscope of colors stirs a whirlwind of emotions. The designer has cleverly taken the playful spirit of assembly toys and transformed it into an innovative shelving design, reshaping the conventional idea of what shelves can be.
By creatively mimicking objects with other objects, the utilitarian function of shelves is beautifully softened, resulting in a more dynamic and engaging visual experience. The infusion of bright, joyful hues crafts exhibition stands and shelves that evoke the thrill of amusement park rides, inviting visitors to immerse themselves in a world of wonder and excitement.
Amidst this whimsical environment, characters from various intellectual properties come to life, interacting with enchanting scenes like Ferris wheels, pirate ships, and carousels. It’s as if these figures are part of untold stories, offering a delightful escape for onlookers. The designer aims to challenge conventional views of functional spaces, fostering deeper emotional connections and a renewed appreciation for the products displayed. The blind box area, adorned in a dreamy pink hue, elevates the atmosphere, inviting joy and curiosity as soft bubbles fill the surroundings.
The design of the blind box section mimics a forest, with a layered structure that captivates the eye and encourages exploration. This enchanting layout not only enhances visual appeal but also stimulates a sense of adventure as visitors navigate through its depths. The gentle contours of the space evoke a dreamlike quality, allowing creativity to flourish. Beyond mere display, these blind boxes can be arranged to create immersive fantasy scenes, blending functionality with imagination. Through thoughtful spatial organization and innovative design, the area achieves a balance of accessibility and aesthetic beauty, ensuring a delightful experience for all who enter.
The pet area bursts with vibrant color blocks that serve as a lively visual foundation, accentuated by bold black lines that define the shapes within. This combination creates a striking contrast, transforming the three-dimensional space into a playful two-dimensional animation texture. Drawing inspiration from the diverse forms and heights of cacti, the exhibition stand cleverly interprets the natural essence of plants as functional shelves. This design not only maximizes display space but also infuses the entire area with a sense of untamed charm and intrigue.
As visitors ascend to the third floor, they are immediately enveloped by the plush area, where a soft, fluffy texture dominates the surroundings. The designer masterfully intertwines a vibrant aesthetic with the warm emotional resonance of dolls, aiming to awaken the untouched imagination nestled within each visitor’s heart. Here, color plays a pivotal role, acting as a powerful language that conveys the space’s emotional essence, showcasing a positive outlook on life through a dynamic palette of contrasting hues.
The spatial arrangement embraces an open and immersive design philosophy, thoughtfully planning exhibition stands, displays, and pathways to encourage free exploration. This layout invites guests to appreciate, touch, and engage with the displays, fostering an emotionally enriching experience. The entire area is crafted to evoke a sense of wonder and connection, transforming the retail space into a delightful journey of discovery.
Adjacent to the doll area, the fragrance section unfolds a romantic and refreshing atmosphere, transitioning gracefully from soft greens to gentle pinks. As spring and summer arrive, a vibrant growth bursts forth, soothing and relaxing emotions while heightening sensory experiences. Among the branches and leaves, various products are artfully displayed, creating a natural and harmonious effect that invites exploration.
In this enchanting fragrance area, a vine-like partition supports a fragrance trial stand, offering visitors a chance to pause and indulge their senses. Along the central axis, a series of gyroscopic exhibition stands are meticulously arranged, effectively guiding the flow of foot traffic. This thoughtful layout ensures that, regardless of where people wander, they are continually drawn to captivating displays that spark their curiosity.